What is a Marketing Analytics Specialist at ARRISE?

At ARRISE, the Marketing Analytics Specialist—specifically within our Product Marketing Presentation division—serves as the critical bridge between technical product development and global market impact. You are not just a presenter; you are a master storyteller who translates complex product data, technical features, and market analytics into "wow-factor" narratives. This role is essential for driving the success of our clients, including industry leaders like Pragmatic Play, by ensuring their cutting-edge iGaming products are understood and embraced by millions of players and external partners worldwide.

You will have a direct impact on how the world perceives our gaming portfolio. By working at the intersection of Product, Brand, and Commercial teams, you ensure that every keynote, internal broadcast, and external conference delivery is backed by a cohesive strategic narrative. Your work helps distill intricate game mechanics and technical specifications into simple, high-impact concepts that resonate with diverse audiences, from internal stakeholders to global casino operators.

This position is unique because it combines the rigor of Product Marketing with the high-stakes performance of media-trained presenting. At ARRISE, we are shaping the future of iGaming with a team of over 10,000 professionals. In this role, you are the "face" of our product strategy, responsible for maintaining brand consistency while pushing the boundaries of how we engage our audiences in a fast-paced, remote-friendly international environment.

Common Interview Questions

Presentation & Narrative Strategy

• How do you determine the "hero message" of a product release?
• Describe your process for translating technical "specs" into emotional "benefits."
• How do you stay updated on presentation trends in the gaming and entertainment spaces?
• What is your approach to creating a "consistent narrative" across 50+ different game releases a year?
• How do you use data or analytics to prove the effectiveness of a marketing presentation?

Behavioral & Leadership

• Tell me about a time you had to "rally" a team around a vision they didn't initially understand.
• Describe a situation where you had to work with a difficult stakeholder. How did you ensure the project's success?
• How do you handle tight deadlines when you have multiple game titles in parallel pipelines?
• Give an example of a time you took "extreme ownership" of a project that was failing.

Product & Industry

• Why is the iGaming industry interesting to you from a marketing perspective?
• What do you think our competitors are doing well in terms of product presentation?
• How would you present a "boring" technical update to make it feel transformative for the player?

Getting Ready for Your Interviews

Preparation for ARRISE requires a blend of technical narrative construction and polished performance skills. You should view your interview process as a series of high-stakes presentations where your ability to communicate clearly and handle live feedback is just as important as your portfolio.

Narrative Construction & Storytelling – This is the core of the role. You must demonstrate an ability to take complex, technical information and structure it into a compelling "story arc." Interviewers will look for your ability to identify the "hook" of a product and how you use data to support a persuasive argument.

Executive Presence & Oratory Mastery – As a media-trained specialist, you are expected to exude confidence and clarity. Interviewers evaluate your vocal delivery, body language (even in a remote setting), and your ability to remain composed under pressure or during difficult Q&A sessions.

Stakeholder Diplomacy – You will work with diverse teams, including Product, Design, and Commercial stakeholders. You must show that you can take critical feedback constructively, iterate on concepts quickly, and align multiple viewpoints into a single, cohesive presentation.

Product Passion & Technical Curiosity – While you don't need to be a developer, you must demonstrate a deep interest in iGaming, software, and technology. Showing that you understand the competitive landscape and can speak the language of product features is vital for credibility.

Interview Process Overview

The interview process at ARRISE is designed to be as rigorous and fast-paced as the iGaming industry itself. You can expect a multi-stage journey that moves from initial cultural alignment to deep-dive technical and performance evaluations. The company places a heavy emphasis on collaboration, transparency, and speed, looking for candidates who possess a "startup mentality" within a large-scale international organization.

Throughout the process, you will encounter stakeholders from different departments, reflecting the cross-functional nature of the role. The philosophy here is "betting on ourselves"—we look for individuals who take extreme ownership of their work and are comfortable iterating in real-time. Expect a heavy focus on your portfolio and your ability to perform live, as these are the most accurate predictors of success in this specific position.

The visual timeline above illustrates the progression from initial screening to the final decision. Candidates should use this to manage their energy, focusing heavily on the Portfolio Review and Live Presentation stages, which carry the most weight in the final evaluation.

Deep Dive into Evaluation Areas

Narrative Strategy & Copywriting

This area evaluates your ability to "fine-tune" the message. It’s not just about what is on the slide, but the specific words used to create impact. You must prove you can condense complicated features into "bite-sized" concepts that are simple, concise, and positive.

Be ready to go over:

• Concept Simplification – How to explain a complex technical feature (like a new game engine) to a non-technical audience.
• Brand Voice Alignment – Ensuring your narrative sounds uniquely emblematic of the ARRISE and Pragmatic Play brands.
• Strategic Context – How a single product presentation fits into the broader company strategy.

Example scenarios:

• "Walk us through how you would restructure a 20-slide technical deck into a 5-minute high-impact keynote."
• "How do you handle a situation where a product team insists on including technical details that you believe will bore the audience?"

Presentation Delivery & Media Presence

Because this role requires delivering keynotes and broadcasts, your physical and vocal delivery are scrutinized. "Strong performance" means being an infectious storyteller who can rally an audience around a vision.

Be ready to go over:

• Vocal Variety and Pacing – Using your voice to emphasize key points and maintain engagement.
• Handling Q&A – Thinking on your feet when external partners ask difficult or unexpected questions.
• Visual Integration – How you work with designers to ensure visuals augment rather than distract from your speech.
• Advanced concepts – Live streaming nuances, teleprompter proficiency, and multi-camera stage presence.

Example scenarios:

• "You are 10 minutes into a live broadcast and the slides fail. How do you maintain the narrative and keep the audience engaged?"
• "Describe a time you had to deliver a high-stakes presentation to an audience that was initially skeptical or disengaged."

Stakeholder Collaboration & Feedback Loops

This role sits at the center of many moving parts. You must be exceptionally well-organized and structured with your time, especially when managing parallel pipelines for multiple game titles.

Be ready to go over:

• Iterative Design – Your process for taking feedback from the Director of Brand and the Product teams.
• Conflict Resolution – How you navigate differing opinions on a presentation’s creative direction.
• Documentation – How you record your approach so other teams can replicate your success.

Example scenarios:

• "Tell us about a time you had to pivot a presentation narrative entirely based on last-minute stakeholder feedback."
• "How do you manage your workflow when three different product teams all have 'high-priority' releases in the same week?"

Key Responsibilities

As a Marketing Analytics Specialist at ARRISE, your day-to-day is a blend of creative strategy and hands-on execution. You are the primary owner of the marketing narrative from start to finish. This means you aren't just handed a script; you sit with product teams during the development process to conceptualize how new features will be "delivered to the world."

You will collaborate daily with Presentation Designers to ensure that the visual elements support your verbal delivery. Whether it’s an internal broadcast for 10,000 employees or a keynote for a major industry conference, you are responsible for the "wow factor." You will also be tasked with keeping an eye on competitor trends and broader entertainment industry standards to ensure ARRISE remains a benchmark for excellence.

A significant portion of your time involves "narrative maintenance"—preparing tidy, well-structured source files that can be reused and iterated upon as the portfolio evolves. You are expected to be a "master orator" who thrives on the energy of a large audience, while also being a meticulous editor who obsesses over every comma and slide transition.

Role Requirements & Qualifications

To be competitive for this role at ARRISE, you must demonstrate a high level of seniority and specialized experience in both marketing and media.

• Must-have skills – Professional media training, mastery of narrative construction, and a portfolio showcasing high-end strategic presentations for tech or gaming companies.
• Experience level – Senior-level experience (typically 5+ years) in product marketing or a high-end creative agency where you’ve delivered pitch decks and keynotes.
• Soft skills – Exceptional organization, the ability to thrive in a fast-paced environment, and a "startup mentality" characterized by ownership and proactivity.
• Technical background – While not a developer, a technical background or the ability to quickly grasp software concepts is highly preferred.
• Linguistic mastery – You must be a native-level English speaker with an infectious storytelling ability.

Frequently Asked Questions

Q: How difficult is the interview process at ARRISE? A: It is highly rigorous. Because the role is "the face" of the strategy, the bar for communication and presence is exceptionally high. You should expect to be tested on your ability to think and present in real-time.

Q: What differentiates a successful candidate for this role? A: The "wow factor." We are looking for someone who doesn't just deliver information but creates an experience. Candidates who show a deep passion for the product and a "startup mentality" tend to stand out.

Q: Is the role truly remote? A: Yes, this is a hands-on role that can be based remotely, though you must be able to collaborate effectively across multiple time zones, including Gibraltar, Malta, and India.

Q: What is the typical timeline from first interview to offer? A: ARRISE moves quickly. For a specialist role, the process usually takes 3 to 4 weeks from the initial screen to a final decision, depending on stakeholder availability.

Other General Tips

• Research Pragmatic Play: Since they are a primary client, understanding their current game portfolio and "style" is essential for showing you can hit the ground running.
• Master the "Simple": During your live presentation, focus on clarity over complexity. If an interviewer has to ask you to explain a concept twice, you haven't simplified it enough.
• Show Your "Startup Mentality": Mention times you’ve built processes from scratch or taken the lead on projects without being asked. ARRISE values proactive "doers."
• Feedback is a Test: When given feedback during an interview or task, do not be defensive. Show that you can "act on feedback" immediately—this is a critical personal characteristic listed in the job description.

Summary & Next Steps

The Marketing Analytics Specialist role at ARRISE is a high-visibility, high-impact position designed for a world-class communicator. You have the opportunity to define the narrative for some of the most successful iGaming products in the world, working within a global team of 10,000 driven professionals. The role demands a rare combination of strategic analytical thinking, creative storytelling, and media-ready performance.

To succeed, focus your preparation on your portfolio and your live delivery. Ensure you can demonstrate not just what you presented in the past, but the strategic why behind your narrative choices. This is a role for someone who obsesses over the details and thrives in an environment where "wowing" the audience is the standard, not the exception.

The salary data reflects the senior nature of this role within the ARRISE hierarchy. As a specialist who acts as the "face" of the product strategy, compensation is highly competitive and designed to attract top-tier talent from the tech, gaming, and media sectors. For more insights into specific interview questions and the latest candidate experiences, continue your research on Dataford.