What is a Marketing Analytics Specialist at American Heart Association?
The Marketing Analytics Specialist at the American Heart Association plays a pivotal role in driving the organization’s mission to be a relentless force for a world of longer, healthier lives. Operating within the intersection of marketing, digital communications, and data analysis, this position is responsible for elevating the impact of national development campaigns, training initiatives, and outreach programs. By translating complex engagement metrics into actionable insights, you ensure that vital health resources reach diverse communities, sponsors, and internal stakeholders effectively.
In this role, your work directly influences how the organization designs and executes its marketing and communication strategies. You will collaborate closely with regional and national development leads, training coordinators, and content creators to optimize digital platforms such as SharePoint, Brainshark, and various certification dashboards. Your ability to analyze user feedback, manage campaign timelines, and evaluate content gaps ensures that the American Heart Association's educational and promotional materials remain highly engaging, accessible, and aligned with its strategic 2028 goals.
This position is ideal for a data-conscious marketing professional who thrives in a mission-driven environment. It requires a unique blend of analytical rigor, project management expertise, and creative communication skills. Whether you are managing multi-channel campaigns or analyzing training platform performance, your contributions will directly support the organization's efforts to advance cardiovascular health, drive scientific breakthroughs, and foster healthier communities nationwide.




