What is a Marketing Analytics Specialist at AMD?
A Marketing Analytics Specialist at AMD plays a critical role in transforming complex marketing data into actionable business intelligence. Operating at the intersection of product strategy, global campaigns, and partner alliances, this role is essential for measuring the impact of marketing initiatives across AMD's high-performance computing and AI portfolios. You will help the business understand how marketing efforts drive adoption for key products, such as the AMD Instinct™ GPU portfolio, and how co-marketing programs with software and hardware partners translate into enterprise demand.
In this role, your insights directly influence how AMD allocates its marketing budgets and optimizes its go-to-market (GTM) strategies. You will analyze performance across multiple channels—including digital campaigns, account-based marketing (ABM), global events, and multi-party partner programs with Independent Software Vendors (ISVs), Original Equipment Manufacturers (OEMs), and Cloud Service Providers (CSPs). By establishing clear attribution models and tracking full-funnel metrics, you ensure that AMD's outbound narratives effectively resonate with enterprise buyers, developers, and data center operators.
To succeed, you must possess a unique blend of analytical rigor and business acumen. You are not just compiling spreadsheets; you are translating raw engagement metrics, reach, and conversion data into a cohesive narrative that guides executive decision-making. Working in a highly matrixed, fast-paced environment, you will collaborate closely with regional marketing teams, sales, product management, and external partners to drive execution excellence and continuously refine AMD's market presence.


