At Advanced Micro Devices (AMD), the Marketing Analytics Specialist plays a pivotal role in driving data-backed decisions across global marketing campaigns. AMD is a powerhouse in the semiconductor industry, powering everything from high-performance gaming rigs with Ryzen and Radeon to massive cloud datacenters with EPYC processors. In this role, you are not just compiling reports; you are translating complex multi-channel marketing data into clear, actionable strategies that directly impact revenue, market share, and brand perception.

As a Marketing Analytics Specialist, you will act as the analytical engine for the marketing organization, bridging the gap between technical data infrastructures and business stakeholders. Your insights will guide spend optimization, refine audience targeting, and measure the ROI of major product launches. Whether you are analyzing digital campaign performance, evaluating regional partner marketing initiatives, or aligning with field sales teams, your work ensures that AMD's marketing investments deliver maximum business impact.

This position offers a unique challenge: the opportunity to work in a highly technical, fast-paced environment where product lifecycles are complex and market dynamics shift rapidly. To succeed, you must possess a blend of technical data proficiency, strategic marketing knowledge, and the communication skills required to influence decision-makers at all levels of the organization.

To help you prepare, we have categorized representative questions based on actual interview experiences for the Marketing Analytics Specialist role at Advanced Micro Devices. These questions highlight the core patterns you should expect, focusing on your analytical capabilities, business acumen, and cross-functional communication skills.

Campaign Performance & Data Analytics

These questions evaluate your technical ability to measure marketing success, structure data, and extract meaningful insights from complex campaigns.

• How do you measure the ROI of a multi-channel B2B marketing campaign, and what key metrics do you prioritize?
• Describe a time you had to clean and prepare a messy dataset for a marketing performance report. What tools did you use, and how did you ensure data integrity?

Preparing for an interview at Advanced Micro Devices requires a balanced preparation strategy. You must demonstrate that you are not only comfortable writing queries and building dashboards, but also capable of understanding the broader business context.

Data-Driven Decision Making – AMD relies heavily on quantitative evidence to guide its marketing spend. Interviewers will evaluate how you structure analytical problems, your familiarity with attribution models, and your ability to turn raw data into strategic recommendations.

Cross-Functional Communication – You will interact with a wide range of stakeholders, from peer analysts to field sales managers and directors. You must show that you can translate technical metrics into clear business language and influence decision-making without direct authority.

Agility and Execution – The semiconductor market moves fast, and AMD is known for its rapid pace. You need to demonstrate that you can pivot quickly, manage competing priorities, and deliver accurate insights under tight timelines.

Business & Industry Acumen – Having a solid understanding of AMD's product lines and target audiences (gamers, creators, enterprise IT buyers) is highly valued. You should be ready to discuss how marketing analytics differs between B2B and B2C segments.

The interview process for the Marketing Analytics Specialist position at Advanced Micro Devices is designed to be thorough, highly collaborative, and efficient. Candidates frequently note that the process moves quickly, reflecting AMD's fast-paced corporate culture. The sequence typically begins with a standard recruiter screen to align on basic qualifications, location preferences, and compensation expectations.

Following a successful screen, you will progress to an interview with the hiring manager. This conversation focuses on your relevant experience, technical capabilities, and understanding of marketing analytics frameworks. If you move forward, the final stage involves a series of interviews with a broader group. This panel often includes the hiring manager's manager, peer analysts from your immediate team, and cross-functional partners—such as field sales managers—with whom this role collaborates closely.

This multi-layered approach ensures that you possess both the analytical skills required to handle AMD's data and the interpersonal capabilities to partner effectively across different business units.

This visual timeline outlines the typical progression from your initial contact with the recruiter to the final offer stage. Candidates should use this timeline to pace their preparation, focusing heavily on core resume highlights early on and shifting toward cross-functional scenarios and stakeholder communication as they approach the final rounds.

To excel in the AMD interview process, you must understand the specific competencies you will be evaluated on. Below is a detailed breakdown of the primary focus areas.

Marketing Attribution & Campaign Analytics

AMD needs to know which marketing channels drive the highest return on investment. You will be evaluated on your understanding of how to track and attribute conversions across complex customer journeys, particularly in hybrid B2B and B2C environments.

Be ready to go over:

• Attribution Modeling – Knowing when to apply first-touch, last-touch, linear, or multi-touch attribution models.
• Funnel Analysis – Tracking customer progression from brand awareness to lead generation and sales pipeline.
• A/B Testing – Designing statistically sound experiments to optimize email campaigns, landing pages, and digital ads.
• Advanced concepts (less common) – Media mix modeling (MMM) and predictive lead scoring.

Example questions or scenarios:

• "How would you design an attribution framework to measure the impact of a digital ad campaign that supports an OEM partner's product launch?"
• "A campaign shows high click-through rates but low conversion on the landing page. Walk me through your diagnostic process."

Data Tools & Technical Proficiency

You must possess the technical skills required to query database systems, clean messy datasets, and build intuitive visualizations that stakeholders can use to make decisions.

Be ready to go over:

• SQL & Data Querying – Writing efficient queries to extract and aggregate campaign performance data.
• Data Visualization – Creating clear, actionable dashboards using BI tools like Power BI or Tableau.
• Excel Mastery – Utilizing advanced formulas, pivot tables, and data modeling techniques for quick ad-hoc analysis.
• Advanced concepts (less common) – Python or R scripting for automated data cleaning or statistical modeling.

Example questions or scenarios:

• "Describe a time you built a dashboard in Power BI. How did you decide which metrics to include, and how did you ensure it was user-friendly for non-technical stakeholders?"
• "How do you handle missing or inconsistent tracking parameters (such as UTM codes) in a historical dataset?"

Stakeholder Management & Sales Alignment

Marketing analytics at AMD is highly collaborative. You will be evaluated on your ability to partner with regional field sales managers and business unit leaders to ensure marketing efforts support sales objectives.

Be ready to go over:

• Sales-Marketing Alignment – Mapping marketing lead generation to sales opportunities and closed-won revenue.
• Data Storytelling – Translating complex analytical findings into compelling narratives that drive business action.
• Influence and Negotiation – Navigating situations where data contradicts a stakeholder's intuition or preferred strategy.
• Advanced concepts (less common) – Managing joint marketing funds (JMF) and evaluating co-marketing campaign performance.

Example questions or scenarios:

• "A field sales manager claims that a recent marketing campaign did not generate high-quality leads. How do you investigate this claim using data?"
• "How would you communicate a significant drop in quarterly campaign performance to executive leadership?"

As a Marketing Analytics Specialist at Advanced Micro Devices, your primary responsibility is to serve as the single source of truth for marketing performance data. You will spend your days managing the ingestion, analysis, and reporting of campaign metrics across digital, event, and partner marketing channels. You will build and maintain automated dashboards that allow marketing managers and business leaders to self-serve insights, reducing the need for manual reporting.

Collaboration is a massive component of this role. You will work closely with global marketing execution teams to set campaign benchmarks, define key performance indicators, and monitor performance in real-time. Additionally, you will partner with regional field sales managers to ensure that marketing activities are successfully generating sales pipeline and supporting local revenue goals.

You will also drive ad-hoc deep-dive analyses to answer specific business questions, such as identifying the most cost-effective lead generation channels or evaluating the performance of co-marketing initiatives with AMD's retail and OEM partners. Your findings will directly influence future marketing budget allocations and strategic planning.