ddentsu·Business Analyst

dentsu Business Analyst interview experience

Got offer

Medium

Positive

PunePosted May 2026 · Candidate report, summarized by Dataford

I started with a recruiter-style screening that quickly moved into a structured assessment flow.

Before any interviews, I went through an online aptitude test covering general quant/aptitude plus an English component, followed by a psychometric assessment. Then there was an articulation round where I had to speak on an on-the-spot topic.

The first interview round felt fairly approachable: it began with introductions and a discussion of what I knew about marketing and performance marketing. I also had to share marketing ideas from companies I found interesting, compare traditional marketing versus performance marketing, and work through a case-study style question. There were also

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