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Expanding into a New Market

HardStrategy00:00
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Your question is Expanding into a New Market. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

You have to evaluate the financial viability of expanding into a new market for Four Hands. What steps would you take?