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Diagnosing a Sales Decline

HardMetrics00:00
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Your question is Diagnosing a Sales Decline. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

You are provided with sales data that shows a decline. How would you approach diagnosing the issue?