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Predicting Churn and LTV

Medium
Statistics & Probabilitylifetime valueAsked 1 times

Problem

Which statistical models do you use to predict customer churn or lifetime value at CNH?

CPracticing as: Marketing Analytics Specialist interview at CNH

Hi, I'll play your CNH interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.

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