QualcommHardMetrics00:00

Welcome to your interview for the Marketing Analytics Specialist role at Qualcomm.
The question is on your right: Qualitative and Quantitative Synthesis. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.
What tools and methodologies do you rely on to synthesize qualitative event feedback with quantitative performance metrics?