AndelaMediumMetrics00:00

Welcome to your interview for the Financial Analyst role at Andela.
The question is on your right: Metrics for GTM Initiative Success. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.
What metrics would you use to evaluate whether a GTM growth initiative is working?