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Churn Risk From Low Adoption

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Welcome to your interview.

The question is on your right: Churn Risk From Low Adoption. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.

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Problem

What metrics or indicators would you monitor to identify an account that is technically healthy but at risk of churn due to low feature adoption on Zoom Video Communications products?