Welcome to your interview.
The question is on your right: Demand Gen KPIs for Public Sector. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
What key performance indicators would you track to measure the effectiveness of a demand generation campaign targeting public sector decision-makers for Granicus?