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Marketing Campaign Deep Dive

DigitasEasyProduct Sense00:00
Digitas
Your interviewer · Business Analyst
In session
Interviewer

Welcome to your interview for the Business Analyst role at Digitas.

The question is on your right: Marketing Campaign Deep Dive. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.

Only Submit answer is graded - discussion is free practice.

Problem

What is your favorite marketing campaign, and why did it work?