DigitasEasyProduct Sense00:00

Welcome to your interview for the Business Analyst role at Digitas.
The question is on your right: Marketing Campaign Deep Dive. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.
What is your favorite marketing campaign, and why did it work?