Problem
What is incremental lift, and how would you design an experiment to measure the lift of paid social ads compared to a control group for Zulily?
Practicing as: Marketing Analytics Specialist interview at ZulilyHi, I'll play your Zulily interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mixed and moderately difficult, so expect me to be professional and fair. Take your time with the question above and answer like we're in the room.
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