Welcome to your interview.
The question is on your right: Attribution for Multi-Touch B2B Journeys. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
What data models or attribution frameworks do you prefer when tracking complex, multi-touch B2B buyer journeys?