Welcome to your interview.
The question is on your right: Multi-Touch Attribution for CTV Ads. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
Walk through how you would build a multi-touch attribution model using Excel to demonstrate the value of CTV ads in a multi-channel campaign for Samsung Ads.