AYou are working on a marketing campaign where the creative team is strongly attached to a concept, but the early performance data suggests it is underperforming. You need to influence partners who do not report to you and align on what evidence is strong enough to justify a change.
Walk me through a time you used data to convince a creative team to change their direction.
You are working on a marketing campaign where the creative team is strongly attached to a concept, but the early performance data suggests it is underperforming. You need to influence partners who do not report to you and align on what evidence is strong enough to justify a change.
Walk me through a time you used data to convince a creative team to change their direction.
