Welcome to your interview.
The question is on your right: Use Data to Redirect Creative. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
You are working on a marketing campaign where the creative team is strongly attached to a concept, but the early performance data suggests it is underperforming. You need to influence partners who do not report to you and align on what evidence is strong enough to justify a change.
Walk me through a time you used data to convince a creative team to change their direction.