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Uncover Real Business Pain

MediumSales & Customer00:00
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Your question is Uncover Real Business Pain. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

Scenario

You are in a discovery call and the prospect gives you broad answers about their environment, but the real business problem is still unclear. You need to uncover what is actually hurting the team, who feels it, and why it matters now.

Question

How do you uncover business pain points during discovery?