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Translate Pain Points Into Priorities

MediumProduct Sense00:00
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Your question is Translate Pain Points Into Priorities. Take a moment with it on the right.

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Problem

Scenario

You are the engineering manager for a financial product where customer feedback is coming in from support tickets, account reviews, and sales calls. The team has more pain points than capacity, and leadership wants a clear way to decide what engineering should tackle next.

Question

How do you translate customer pain points into engineering priorities?