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Transaction Insights for Citi

HardMetrics00:00
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Your question is Transaction Insights for Citi. Take a moment with it on the right.

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Problem

Assume you have access to a dataset about customer transactions at Citi; what insights would you seek? Explain which business questions you would prioritize, how you would define and calculate the relevant metrics, and how you would validate that an observed pattern is meaningful. Cover customer behavior, product or channel performance, trends, segmentation, anomalies, and actions Citi could take. Identify the data fields or tables required and distinguish descriptive findings from causal conclusions.