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Testing Engagement Change for Noise

MediumStatistics & Probability00:00
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Your question is Testing Engagement Change for Noise. Take a moment with it on the right.

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Scenario

Scenario

You are reviewing a change in user engagement after a product update. The team wants to know whether the observed shift is a real effect or just random variation in the data.

Question

What statistical methods would you use to decide whether a change in user engagement is real or just noise?