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Test New Feature Engagement Impact

MediumProduct Sense00:00
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Your question is Test New Feature Engagement Impact. Take a moment with it on the right.

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Problem

Scenario

You're working on a digital product team that plans to launch a new feature and wants to know if it actually improves how users engage with the product. The team wants a disciplined way to measure impact before rolling the feature out broadly.

Question

How would you design an experiment to test the impact of a new feature on user engagement?