Ship SMB Analytics MVP

Project Context

NotionFlow, a B2B SaaS workflow platform, wants to launch a new SMB analytics dashboard to reduce churn and support an upcoming QBR commitment to investors. The team has 10 weeks to ship a usable first version, but requirements are still ambiguous: Sales wants custom exports for enterprise prospects, Design wants a polished self-serve experience, and Engineering wants to rebuild the event pipeline before exposing analytics broadly. You are the program manager coordinating a team of 8 people across product, engineering, design, and data.

Key Stakeholders

The VP of Product wants a credible launch this quarter tied to retention goals. The Engineering Manager is concerned that the current tracking pipeline has known gaps and argues for fixing technical debt first. The Head of Sales wants customer-facing analytics in time for 6 renewal conversations next quarter, even if the feature set is narrow. Customer Success wants something stable enough to demo without manual workarounds.

Constraints

• Timeline: 10 weeks total, with a hard launch review in Week 8 and GA/no-go decision in Week 10
• Team: 4 engineers, 1 designer, 1 data analyst, 1 PM, 1 QA; no additional headcount
• Budget: $120,000 remaining, including up to $25,000 for contractor QA or instrumentation support
• Dependency: Core event instrumentation currently covers only 72% of key user actions
• Launch target: Must support at least 500 SMB accounts at launch

Complications

1. Two of the highest-requested dashboard widgets depend on event definitions that are inconsistent across web and mobile.
2. A top customer has requested CSV export and cohort views, and Sales is using that request to push for broader scope.
3. Engineering estimates that fully rebuilding the tracking layer would take 14 weeks, beyond the launch window.

Deliverables

1. Define an MVP scope and explain what you would ship now vs. defer.
2. Create a 10-week execution plan with milestones, owners, and decision points.
3. Describe how you would resolve ambiguous requirements and align stakeholders on trade-offs.
4. Identify the top risks to launch and your mitigation plan, including rollback or phased rollout options.
5. Propose success criteria for launch and the first 30 days post-release.