Problem
Scenario
You're evaluating growth in a product that has both paid acquisition and user sharing. The team wants to know whether growth is coming from a real user-driven loop or whether paid spend is doing most of the work.
Question
How would you evaluate whether a product has a real viral loop versus just paid growth?
What to Look For
- Evidence that existing users directly generate new activated users
- Evidence that growth persists when paid spend changes
- Evidence that referred users retain and continue the loop
Practicing as: Product Growth Analyst interview at Andreessen HorowitzHi, I'll play your Andreessen Horowitz interviewer for the Product Growth Analyst role. Candidates describe these interviews as mixed and moderately difficult, so expect me to be professional and fair. Take your time with the question above and answer like we're in the room.
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