Problem
Scenario
You're looking at a growth slowdown in a product with a clear signup and onboarding flow. The team wants to know whether the problem is happening at the top of the funnel, where fewer qualified users are arriving, or in the early product experience, where users are signing up but not reaching first value.
Question
How would you identify whether a growth problem is an acquisition issue or an activation issue?
What to Compare
- Top of funnel volume, such as visitors or leads
- Visit-to-signup conversion
- Signup-to-activation conversion
- Quality by channel, segment, and cohort
Practicing as: Product Growth Analyst interview at AsanaHi, I'll play your Asana interviewer for the Product Growth Analyst role. Candidates describe these interviews as often stressful and moderately difficult, so expect me to be direct and to the point. Take your time with the question above and answer like we're in the room.
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