You're looking at a growth slowdown in a product with a clear signup and onboarding flow. The team wants to know whether the problem is happening at the top of the funnel, where fewer qualified users are arriving, or in the early product experience, where users are signing up but not reaching first value.
How would you identify whether a growth problem is an acquisition issue or an activation issue?
Top of funnel volume, such as visitors or leadsVisit-to-signup conversionSignup-to-activation conversionQuality by channel, segment, and cohort