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Scale Messenger Payments Transactions

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Your question is Scale Messenger Payments Transactions. Take a moment with it on the right.

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Problem

Assuming Messenger Payment is launched with 10k transactions, what are your top 3 ideas to scale it to 10M transactions as quickly as possible?

Asked in the Onsite Analysis stage. The candidate picked Messenger as a product to brainstorm growth and scaling tactics for a new feature. Reported follow-ups: How would you explain your chosen idea to engineers? How would you promote or roll out this feature?