Rolling 30-Day Active Users SQL | Dataford Interview Questions

Publicis Groupe analysts are evaluating regional engagement across a digital audience platform. Write a PostgreSQL query that measures distinct active users during the trailing 30-day window ending on 2024-02-01, assigns each region an engagement tier, and ranks regions within their tier.

Requirements

Join users to user_activity while retaining regions whose users had no qualifying activity.
Count distinct users with activity from 2024-01-03 through 2024-02-01, inclusive.
Assign tiers using High for at least 3 active users, Medium for 1 or 2, and Low for 0.
Use a window function to rank regions within each tier by active-user count descending, with region name as a deterministic tie-breaker in the final output.
Exclude users whose region is NULL.

Schema

users

Column	Type	Description
user_idPK	INT	Unique user identifier
region	VARCHAR(50)	Geographic region assigned to the user

user_activity

Column	Type	Description
activity_idPK	INT	Unique activity event identifier
user_id	INT	User associated with the activity event
activity_date	DATE	Calendar date on which the activity occurred

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