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ROI Calculation and Interpretation

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Your question is ROI Calculation and Interpretation. Take a moment with it on the right.

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Problem

Scenario

You're speaking with a finance leader about how to evaluate whether an initiative created value. They want to understand how you would think about the return from a project, campaign, or operational investment, and how you would explain the result to decision-makers.

Question

How do you calculate and interpret ROI?