Interview Guides
You are advising a two-sided marketplace that is considering a rider-side promotion to stimulate demand in a specific city. Leadership wants to know whether the promotion will improve marketplace health by increasing completed trips, or whether it will mostly shift demand without changing driver supply. The question is how would you think about the impact of a rider-side promotion on driver supply in a marketplace?
How would you think about the impact of a rider-side promotion on driver supply in a marketplace?
