You are advising a major theme park operator that has seen ticket sales decline over the past several quarters. Leadership does not yet know whether the issue is weaker demand, pricing, customer experience, channel mix, competitive pressure, or a shift in who is choosing to visit. The business wants a structured way to diagnose the root cause before deciding whether to invest in pricing changes, marketing, new attractions, or operational fixes.
Our client is a major theme park operator experiencing declining ticket sales. How would you structure an analysis to identify the root cause and reverse this trend?
