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Research a Prospect Before Outreach

EasySales & Customer00:00
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Welcome to your interview.

The question is on your right: Research a Prospect Before Outreach. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.

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Problem

Scenario

You're preparing for first outreach to a new account and want to avoid sending a generic message.

Question

How do you research a prospect before reaching out?

What This Tests

  • How you do user research before outreach
  • How you form a pain-point hypothesis
  • How you assess competitive context
  • How you map likely stakeholders before first contact