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Reducing Mobile App Drop-Off

HardProduct Sense00:00
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Your question is Reducing Mobile App Drop-Off. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

How would you reduce first-session drop-off by 20% in 90 days for our mobile app, walk me through your assumptions, research plan, key flows, instrumentation, success metrics, A/B tests, and trade-offs with only two engineers?