You notice that two ACME House reports show different values for the same customer metric. Explain how you would diagnose the discrepancy using SQL. Focus on metric definitions, joins, filters, date logic, aggregation grain, and how you would isolate the exact records causing the mismatch.
Comparing metric definitions across reportsFinding join-related inflation or exclusionChecking aggregation grain and deduplicationUsing CTEs and CASE WHEN to reconcile populationsThis is a common analytics debugging problem. Strong answers show that you can move from conflicting dashboard numbers to a structured SQL-based investigation instead of relying on intuition.