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Recommend Features From Feedback

MediumProduct Sense00:00
Elsevier
Your interviewer · Customer Insights Analyst
In session
Interviewer

Welcome to your interview for the Customer Insights Analyst role at Elsevier.

The question is on your right: Recommend Features From Feedback. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.

Only Submit answer is graded - discussion is free practice.

Problem

Scenario

You're working on a product team that receives steady customer feedback through interviews, support tickets, surveys, and account conversations. Different customers ask for different things, and not every request should become a roadmap item. You've been asked how you would make that call.

Question

How would you decide whether to recommend a feature based on customer feedback?

What makes this hard

  • Customers often suggest solutions, not underlying problems
  • Feedback volume can be misleading if it comes from a narrow segment
  • Strategic accounts may matter more than raw request count
  • Some requests create complexity without meaningful user value