Problem
Scenario
You are a Product Growth Analyst at a consumer knowledge platform with 55 million monthly active users, 8 million weekly active users, and annual revenue of $180 million, mostly from ads and subscriptions. User growth has slowed from 18% year over year to 4%, while subscription conversion has plateaued at 1.6% of MAUs and 12-month creator retention has fallen from 68% to 59%. Leadership is considering several growth opportunities for the next two quarters: improve new-user activation on the Home Feed and onboarding flow, increase reader-to-subscriber conversion through the paywall and Quora+ surfaces, expand answer creation by improving writer tools and notifications, or invest in international growth in India and Brazil where MAUs are growing 22% but ARPU is 35% of the core market. The growth team has capacity to fully support only one major initiative and one smaller follow-on bet, so sequencing matters.
Question
How would you decide which growth opportunity to work on first, and what would you recommend the company prioritize now?
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