Your question is Pricing and Packaging for SMB SaaS. Take a moment with it on the right.
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You are advising a SaaS company that sells to SMBs and is considering a change to its pricing and packaging. The current plan structure is starting to feel misaligned with how customers adopt the product, how value is delivered, and how competitors position themselves. Leadership wants a clearer view of whether to raise prices, simplify tiers, add usage-based elements, or bundle features differently.
How would you think about pricing and packaging changes for an SMB SaaS product like Aircall?