Interview Guides
You are advising a mobility marketplace that is considering a new ad product inside its rider and driver surfaces. The team has early interest from a few advertisers, but demand is uneven and the company does not yet know whether the product should be priced on CPC, CPM, or a managed-service model. Leadership wants a pricing approach that can grow revenue without hurting marketplace trust or conversion.
How would you think about pricing or monetization strategy for a new ad product with uncertain demand?
