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Predict Customer Churn

MediumMachine Learning00:00
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The question is on your right: Predict Customer Churn. Take a moment with it first.

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Problem

Scenario

You are building a churn prediction model for a consumer financial product. The business wants to identify customers who are likely to leave soon so the retention team can act before the account closes.

Question

How would you build a predictive model for customer churn?