You work on a mobile game and are running experiments on a new feature, offer, or progression change. Early results can look promising, but mobile game behavior is noisy and treatment effects can be distorted by player interactions, short-term excitement, or execution issues in the rollout.
What are the main pitfalls you watch for when running experiments on a mobile game? How would you design and analyze the test so you can trust the result before shipping?
Ability to identify common A/B testing pitfalls in mobile gamesMetric selection: primary metric plus guardrailsPower analysis with explicit MDEChoice of randomization unit and awareness of interference