Your question is Partner Budget Request With Falling Conversion. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're supporting a regional partner marketing team that wants additional campaign budget. At the same time, recent performance shows weaker downstream conversion, and leadership is wary of funding more top-of-funnel activity that may not translate into pipeline. You need to respond in a way that is analytical, commercially grounded, and constructive with the regional team.
If a regional partner marketing team asks for more budget but their recent campaigns show declining MQL-to-SQL conversion rates, how would you approach the conversation?