Your question is Paid Social Landing Page Conversion Test. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You work on a growth team optimizing a paid social landing page for an IT management product. You believe changes to the page’s messaging and layout could improve visitor-to-signup conversion, but you want a clean experiment design rather than relying on noisy channel swings.
How would you set up a hypothesis for improving conversion on this landing page, and how would you structure the A/B test so you can make a reliable ship decision?