Welcome to your interview.
The question is on your right: Improving OnStar Trial Conversion. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
OnStar wants to increase its trial-to-paid conversion rate. What data points would you analyze to identify friction in the customer journey, and what specific metrics would you track to measure the success of a new email re-engagement campaign?