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Nurture Leads Into Customer Relationships

MediumSales & Customer00:00
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Your question is Nurture Leads Into Customer Relationships. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

Scenario

You're in a sales role and you have a mix of new leads and active prospects. Some are responsive, some have gone quiet, and you need to keep relationships warm without sounding pushy.

Question

What strategies do you use to nurture leads and build relationships with clients?