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Monthly Retention Cohorts

HardSQL · PostgreSQL00:00
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Your question is Monthly Retention Cohorts. Start with the requirements and the two tables on the right.

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Problem

Bain & Company uses an internal analytics platform to monitor how consistently users return after their signup month. Write a PostgreSQL query that produces monthly retention cohorts from signup-month activity.

Assume a user belongs to a cohort based on their signup month. Month 0 is the signup month, and Months 1 through 3 are the following three calendar months. Count distinct users with activity in each period.

Requirements

  1. Self-join user_activity so one alias identifies signup-month activity and the second alias identifies subsequent activity.
  2. Use conditional aggregation to return distinct retained-user counts for Months 0, 1, 2, and 3.
  3. Exclude users without a signup date, group by signup month, and order chronologically.

Schema

users
ColumnTypeDescription
user_idPKINTUnique user identifier
user_nameVARCHAR(100)User display name
signup_dateDATEDate the user signed up
user_activity
ColumnTypeDescription
activity_idPKINTUnique activity record
user_idINTUser associated with the activity
activity_dateDATEDate of platform activity
Tablesusersuser_activity
Your solutionPostgreSQL
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