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You are running a live marketing campaign for a payments product when legal requirements change after launch. The campaign is already in market across multiple channels, creative has been approved, reporting is live, and leadership is watching performance closely because the initiative is tied to a quarterly adoption goal. You now need to respond quickly without creating compliance exposure, breaking measurement continuity, or losing stakeholder trust.
How do you manage a project when the legal requirements for a product like Apple Pay change mid-campaign?
