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Metrics for a New Launch

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Welcome to your interview.

The question is on your right: Metrics for a New Launch. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.

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Problem

Scenario

You're preparing to launch a new product and need a clear way to judge whether it is working. You want a metric set that captures early adoption, user value, and whether the product is creating lasting engagement rather than just initial curiosity.

Question

What are the key metrics you would track for a new product launch?