You are the engineering manager for a B2B recruiting software company whose platform serves 1,200 customers, from mid-market employers to enterprise talent teams. Your team owns the candidate evaluation and recruiter workflow surfaces, and in the last two quarters it shipped 18 roadmap items, reduced average cycle time from 21 days to 14 days, and improved system uptime from 99.3% to 99.8%. Despite that, net revenue retention has stayed flat at 101%, logo churn has risen from 8% to 11%, and sales says customers still question ROI during renewals. Leadership wants a clearer way to determine whether engineering work is actually creating value, especially as the company considers whether to invest more in Beacon Talent's recruiter workflow automation, analytics, or enterprise integrations.
How would you measure whether your team is delivering value, and what framework would you use to connect engineering work on Beacon Talent's platform to customer outcomes, company growth, and future investment decisions?
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