Your question is Measure Co-Branded Webinar Success. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're evaluating a joint marketing program with a strategic partner. The webinar is meant to drive both near-term pipeline and longer-term partner-sourced demand, so you need a way to judge success across the full response funnel.
How do you measure the success of a co-branded webinar with a major technology partner?