Welcome to your interview.
The question is on your right: Measure Brand Awareness Campaign Success. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
You're evaluating a multi-channel marketing campaign that is meant to increase brand awareness. The team wants a clear way to track whether the campaign is expanding reach, improving brand recall, and creating downstream business value across channels.
What metrics would you track to measure the success of a multi-channel brand awareness campaign?