You're supporting a consumer product team that wants to find the next set of growth opportunities for an established product. Leadership wants a clear research approach that combines market demand, customer needs, and competitive context so the team can decide where to invest.
How would you conduct market research to identify growth opportunities for a product?
How you structure market research for growth decisionsHow you use user segmentation and customer needs to find opportunity areasHow you size markets and compare opportunitiesHow you use competitive analysis to identify whitespaceHow you turn research into prioritized growth betsA strong answer should feel applicable to a product like Shutterfly Photo Books, where growth could come from improving the current funnel, expanding into new occasions, or serving under-penetrated customer segments.